Discover Finca Progreso - The Cradle of Our Bourbon Coffee

Discover Finca Progreso - The Cradle of Our Bourbon Coffee


Situated amidst the tranquil beauty of Sierra Zongolica in Tequila, Veracruz, Mexico, Finca Progreso is a cherished locus of specialty coffee cultivation. The young and zealous Noe Tzitziua, at just 25, has taken the managerial reins of his family's coffee farm, infusing it with a fresh gusto while upholding the time-honored traditions that have been its hallmark since its inception in 2012.

The year 2023 heralded a new chapter in the narrative of Finca Progreso with the onset of a collaborative venture with ROAST OF THOR. This partnership resonates with the farm's steadfast commitment to quality and sustainability, aligning seamlessly with our vision of delivering the finest, most flavorful coffee to your table.

Perched at an altitude of 1200 meters above sea level, the farm's locale offers an idyllic milieu for coffee cultivation. This elevated perch, along with a nurturing natural environment, fosters a unique microclimate, which, in turn, significantly accentuates the distinctive flavor profile of the coffee beans nurtured in its soil.

The scrupulous washing and sun-drying (natural) process utilized at Finca Progreso intricately enhances the nuanced flavors inherent in the coffee. This technique is a vivid reflection of the purity and authenticity associated with the coffee and also a testament to the meticulous precision and dedication embedded in Veracruz’s agricultural ethos.

Every bean that traverses from the fertile grounds of Finca Progreso to your cup bears the essence of Veracruz, the managerial diligence of Noe Tzitziua, and the assurance of an exquisite coffee rendezvous. When you choose ROAST OF THOR, you’re not merely indulging in a coffee experience; you’re entwining with a larger, enriching narrative that venerates the coffee farming legacy of Veracruz while enhancing the livelihoods of the devoted individuals at Finca Progreso.