The Origins of ROAST OF THOR: A Journey from Passion to Excellence


ROAST OF THOR, the name that's now synonymous with exceptional specialty coffee, didn't happen overnight. Behind every cup of our rich, flavorful brew is a story of passion, dedication, and an unyielding commitment to quality. Join us as we take you on a journey back to our humble beginnings, where the seeds of ROAST OF THOR were first sown.

A Vision Takes Root

It all began with a vision—a vision to bring the world's finest coffee to discerning coffee lovers. Thorsten Froemming, a seasoned entrepreneur with a track record of successfully launching and managing several businesses, had a deep-rooted passion for coffee. With experience spanning various entrepreneurial ventures, including leading grocery retail chain projects, Thorsten possessed the perfect blend of business acumen and a love for coffee.

But he didn't embark on this journey alone. Thorsten partnered up with Aronath Cordova Ochoa, a roasting expert hailing from Ensenada, Baha California, Mexico. Aronath brought a wealth of roasting knowledge and a shared dedication to the craft, making their collaboration the cornerstone of ROAST OF THOR's excellence. Together, they set out to turn their vision into a reality, where every cup of ROAST OF THOR coffee would embody the artistry of coffee perfection.

From Farm to Cup: Sourcing Excellence

One of the cornerstones of ROAST OF THOR's success is our unwavering commitment to sourcing excellence. From the very start, we knew that the journey to exceptional coffee started at the source—the coffee farms. We formed partnerships with farmers who shared our dedication to quality, sustainability, and ethical practices. These partnerships continue to be the heart of our operation.

Crafting Excellence: The Roasting Process

Roasting coffee is both an art and a science, and at ROAST OF THOR, we've mastered this craft. Our journey to excellence is marked by the careful selection of coffee beans, meticulous roasting, and a commitment to preserving the unique flavors of each origin. The result? Coffee that's a symphony of taste, aroma, and character.

Growing Together: A Community of Coffee Enthusiasts

What truly sets ROAST OF THOR apart is our vibrant community of coffee enthusiasts. From the moment we poured our first cup, we knew that our journey was shared with countless others who appreciate the finer nuances of coffee. Our customers aren't just patrons; they're fellow travelers on this path of flavor exploration.

The Legacy Continues

Today, ROAST OF THOR stands as a testament to the power of passion, dedication, and a relentless pursuit of excellence. From our roots as a budding coffee venture to becoming a name associated with top-tier specialty coffee, our journey has been nothing short of extraordinary.

As we look to the future, our commitment remains unchanged: to continue sourcing the world's finest beans, roasting them to perfection, and sharing the legacy of ROAST OF THOR with coffee lovers around the globe.


The story of ROAST OF THOR is a story of transformation, from a passionate idea to a thriving reality. It's a story that's still unfolding, with every cup of coffee we serve. We invite you to be a part of this journey, to savor the taste of excellence in every sip, and to join us in celebrating the artistry of coffee, from farm to cup.

Thank you for being a part of ROAST OF THOR's story. Here's to the future and the countless cups of exceptional coffee it holds.

Thorsten Froemming | Founder ROAST OF THOR

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